Guys in today's blog I am going to share my personal tricks for 7 Ways to increase your followers on Instagram
Without a bio, image captions, a proper username or profile image, how will people know the account belongs to your brand? It might seem obvious, but on Instagram your bio and image help form the foundations of your brand identity. The link in your bio is your one spot to drive Instagram traffic to your site, so optimizing your account is essential.
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First of all I am going to share is a genuine trick 7 Ways to increase your followers on Instagram
1) 1. Optimize your Instagram account
Before you set out figuring out how to gain followers on Instagram, one of the most important steps is to have your account fully optimized. Think of your brand’s Instagram bio as the “homepage” to your account.
If you’re uncertain where to link, try marketing or product pages that relate to specific keywords, hashtags or campaigns on your Instagram account. Linking to your homepage is OK–but why not give users a cohesive experience when moving from your bio to a site? This has led to the popularity of IG link landing pages that host relevant links to the last few pieces of content mentioned on a brand’s feed, and “link in bio” posts that help direct audiences to those links.
Additionally, keep your username as search-friendly as possible, which usually means sticking close to your actual brand name. If your business name is longer, shorten it to something your audience would recognize. Don’t add numbers or special characters to your username, and if possible keep it in-line with other social media handles you already have.
2)2. Keep a consistent content calendar
The worst thing you can do when trying to get followers on Instagram is to post content at random, haphazard times. If you’re lucky enough to get users following you in the beginning, you don’t want to make them forget they followed you in the first place.
To combat this, keep to a regular posting schedule. Typically, brands shouldn’t post more than a few times a day to avoid spam, but whatever your cadence, keep it consistent. Approximately 200 million Instagram users log on daily, so to cast your net even wider, try publishing a few times throughout the entire day.
In fact, our very own research on the best times to post to Instagram pinpoints the top times to post for multiple industries, or you can follow our research of the best times across all topic areas below:
Sticking to a schedule will help you build a consistent experience for your followers and keep them in the know of your brand. But if you’re wondering how you’re going to remember to publish at these different times in the day, we’ve got you covered with Sprout’s scheduling and optimal times features–read on for more details.
3). Schedule Instagram posts in advance
While the Instagram algorithm has changed to show users more content they like, posting at the right times can still give your posts more visibility by increasing the overall engagement they receive.
There’s a lot your brand can do to raise visibility, and now with Sprout Social, scheduling Instagram content is one of them. With our newest tools, we can help your brand schedule content through an easy process.
By scheduling content in advance, your entire team can see campaigns and schedules more efficiently. It’s always smart to build out content in advance and with our Instagram scheduling tools, you can reach your audience and maintain a consistent flow of content at the same time.
Sprout publishing calendar
You can also use Sprout’s patented ViralPost feature and let us do the work for you. ViralPost analyzes your own account’s engagement history and identifies the optimal times for you to post algorithmically.
4). Showcase your Instagram everywhere
How are people going to find an account unless you promote your Instagram? Make sure your Instagram account is listed with your website and other social networks.
Creating visibility and awareness is one of the best ways to get discovered. If you truly want to get more Instagram followers, let people know where to find you. You could add social media buttons to your website and blog to help promote social shares across all your networks as well as show people where to find you on Instagram.
Another great idea is to cross promote across your social media accounts. The Museum of Modern Art regularly spreads awareness about its Instagram through Twitter. You can easily leverage your other social networks to direct users to your Instagram.
However, make sure that you’re not just asking for a follow. Instead you should try to promote unique content on your Instagram so users have a reason to follow you there. Fortunately, with Instagram adding a ton of new content and video features like Stories, IGTV and Reels, you have a great opportunity to build followers through creative content.
5). Post content followers want
While this is easier said than done, it’s smart to learn what content your followers want to see. You’ll quickly find on Instagram that some content performs better than others. This is why testing is so important.
Whether it’s filters, captions, content types or post times, the smallest detail can make all the difference. Keep your ear to the ground with new Instagram trends so you know you’re posting popular content.
To take your analysis a step further, your brand should invest in Instagram analytics tools. This will make it easier to track, benchmark and analyze Instagram content across accounts.
Instagram competitors report
Be confident in your content strategy by analyzing different filters, captions and more to see what works best with your audience. If you’re unsure where to start, try analyzing your competitors.
You shouldn’t directly copy your competitors, but it’s smart to take notes on what they’re doing or posting that drives engagement. A little competitive research can go a long way. You can use our Instagram Competitors report to get a look at what’s working for other brands in your industry.
6). Get the conversation started
One of the best ways to make users aware of your Instagram is through conversation. According to the 2020 Sprout Social Index, consumers want to engage with visual-first content like photos (68%) and video (50%), followed by 30% who want to engage with text posts. Instagram is the perfect fit for this audience profile, pairing eye-catching visuals with captions that can be just as engaging when you perfect your Instagram caption copywriting skills.
2020 Sprout Social Index highlights the types of content consumers want to engage with on social media
7). Find hashtags that convert
One of the most tried-and-true ways to get followers on Instagram is through hashtags. For years hashtags have served as an essential tool for discovery and allowed us to extend our social reach. As a marketer, you want to build your community by gaining followers and hashtags provide just that.
For starters, find hashtags that are not too populated. Social Media Examiner points this theory out by explaining how the hashtag #love has more than 184 million photos connected to it. Trying to highlight your Instagram content in a sea of millions of pictures and videos is not an easy thing to do.
You have to find hashtags that people in your target audience are more likely to check. If a relevant connection is made, these users will be more likely to follow your account. Unique, branded hashtags are one way to group posts around hyper-relevant content to your brand and campaigns.
For example, M&Ms does a great job at focusing hashtags to an event where they are participating. By using hashtags like #mmspotlight, the brand targets its audience more directly where the spotlight concert event happens and creates awareness.
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